… and it had nothing to do with product placement for Amazon. It’s even possible that he might have been able to use Nike’s logo, instead.

…
Boise Ed submitted this “Looks Good on Paper” strip as a CIDU, commenting: “How is a truck wreck supposed to be funny? Maybe if it had spilled something funny, but that’s not the case here.“
I agree that it’s not extremely funny, but it’s still worth a small smile. The author was careful to show that nobody was seriously injured (the truck driver can be seen at the right edge of the strip). The gag is based on “anthropomorphic pareidolia“, or in other words, interpreting an expression on a face that isn’t really there. The trucks wheels look a little like eyes, so that the inverted logo looks like a “sad” mouth. Parallels can also be drawn to the inverted Jeep bumper stickers that we discussed back in July.
P.S. If anyone is interested in discovering a whole series of such “facial expression” effects, I recommend watching Pixar’s short film “The Blue Umbrella“.















