I hope I don’t get into trouble with the NFL for identifying The Football Match That Dare Not Speak Its Name: this really has to be one of the more extreme applications of trademark law.

Does anybody know offhand whether MLB similarly clamps downtown on people’s use of “World Series”? Though I suppose the World Series isn’t the same sort of cultural event: only Thanksgiving and Christmas garner the same sort of supermarket displays as the S**** B***.

But I digress. So unlike me.

I was wondering what everybody’s sense was re whether movie theatres are likely to be less crowded today (because people are watching The Big Game), or more crowded (nothing else to watch on tv, or fewer people to hang out with because of The Game).

(I will be answering this question definitively today, basing my findings very scientically on a single multi-plex in western New Jersey)