Cracking up, or crackering up?

It doesn’t quite fit into the “moon is made of green cheese” idea, because of the reference to personal experience.

The moon being made of green cheese probably deserves a geezer alert >50 years past the US moon landings, but a day later here it is again, in a non-CIDU.

Where did the green cheese idea even come from? The old theory that birds migrated to the moon made some sense centuries ago, but green cheese?