I didn’t realize how far back Eyebeam goes! But while puzzling over this comic in its November 2023 recycle appearance, it seemed that finding the date of original publication might help. In 1988 simultaneous streaming release was not yet a standard practice ; heck, they didn’t have streaming at all. Distribution for private home viewing was, as shown, mostly tape rentals ; and yes, tape, as DVDs weren’t around until the mid 90s!

And is that what the joke is? That somehow Joe’s Rentals has this title as tape even though it’s just now opening at the theater? Or is it funny-surprising that all these people prefer to see it at the theater rather than in the comforts of home? Or even — but now we’re working too hard — or even that the ice cream shop is a clue that they’re having hot weather, and that gives an answer to “why is everybody going to the movie theater?” : that they are seeking air conditioning?