GoComics is running some vintage “B.C” under the title “Back to B.C.”. This strip is from 1966 and seems to be in sequence with others from that time.
But a previous strip already used up the pun on “fresh” to mean mildly impolite, sassy. So, what is this one getting at? Is “floating upside down” still a sign of “fresh” behavior? Or just avoiding being purchased?
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Comics I Don't Understand 
I don’t think this is a pun on “fresh”, but more straightforward: the crabs are pretending to be dead every time a customer approaches
I think the crabs really are dead and Clumsy is saying they are pretending to cover it up. As a customer how would you know that they don’t stop floating on their back after you leave?
I doubt Johnny Hart knew that horseshoe crabs swim upside-down when perfectly healthy. They are not true crabs, but who cares? And they are actually used as bait.
@ Carl Fink (3) – Horseshoe crabs are also living fossils, which goes along with the cave man theme. Besides bait, they are also harvested to collect their blood for medical purposes (and then released).
P.S. The “Back to B.C.” feature is a classic example of inexcusably lazy handling by the syndicate and/or GoComics. The daily strips are indeed in “sequence”, but they are offset from the current calendar by approximately six months. The Sunday strips are only offset by four months (currently showing June strips in February), but they are two years apart from the daily strips (current Sundays are from 1968, dailies are from 1966). Nevertheless, I vastly prefer those old strips to the zombie that B.C. has become since Hart’s death.
Maybe they’re pining for the fjords?
Generally, any weirdness on GoComics should be attributed to the content provider. GC is a relatively small outfit that, according to what they’ve told me, takes the strip given for each day. I would suspect that the vintage strips are being provided by the current strip’s syndicate, Creators Syndicate, but it’s possible that rights have reverted to John Hart Studios.