Continuity, please?

And by the bye, is “More’s Law”
an accidental typo for “Moore’s Law” ;
an intentional misspelling, meant to direct us to think about some actual person named “More” ;
or an intentional misspelling, meant to direct us to the concept of having more rather than less?

Note that the quote about loneliness and solitude is from poet Marianne Moore. But if that’s what’s meant, it would still be Moore not More. So if it were written here as “More’s Law” there might be a joke that the Girl takes it to mean Marianne Moore rather than the late Gordon Moore.

But we can’t really make that emendation, as we would lose the relevance of “more” to the idea of the biggest milkshake. Which is itself still in need of some explication.


  1. “Mote’s Law” is a kind of pun related to Moore’s Law but quoting the poet Marianne Moore who said: “The cure for loneliness is solitude.”

  2. Sorry, sent too soon. Then a homophone for “more” as in excess and great. (Can God make something so big God cannot move it? And so on…) It is all just a wordplay exercise.

  3. “Moore’s Law” is “the number of transistors doubles every 18 months”. Girl instead thinks Moore’s Law is “The Cure for Loneliness is Solitude”. But Cat is talking about More’s Law, which is, as he quotes, “More is Always Better”.

  4. Powers has it @3. The misspelling is precisely what make the strip work. One must remember that the exchange is verbal, the characters do not see the spelling, they only hear the words. Cat is thinking only of “more is better“, but Girl misinterprets this as an opportunity to declaim “Moore poetry“. Of course, with the other “Moore” the law would have been “the milkshake doubles in size every 18 months“, which might have been even better, except that it would probably still be strawberry.† I agree with Cat: Icky.

    P.S. † – As a teenager, I once ordered a large strawberry shake from a drugstore fountain (that‘s a geezer memory!) Everything was fine for about the first third of the way; perhaps my eye caught sight of a particular bottle on one of the shelves, or maybe it was just that we were in an old-style drugstore, but I suddenly got the impression that I was drinking a massive glass of cold Pepto Bismol. I did not throw up, but I wasn’t able to finish it, either. Really icky.

    P.P.S. @ Downpuppy – It depends. If you are testing to see whether the spaghetti is done, I would probably agree with you, but not if it were a college student testing whether it’s time to put his underwear in the wash.

    P.P.P.S. @ Mitch – The typo in the second paragraph made me wonder whether Girl is old enough to wear a bra.

  5. When you’re throwing everything against a wall to see what sticks, more is better.

    Unless you throw something that knocks off something that had previously adhered.

  6. There’s a local law firm, “Morgan and Morgan” with the slogan, “You deserve more.” They have had some recent ads with “Miss More” who always wants more. It’s relatively unusual to have law firms with storyline ads, versus “You deserve compensation!!!” What do they think they are, an insurance company?

  7. The milkshake made me think of the movie There Will be Blood, though it probably doesn’t have anything to do with it. I actually don’t remember much about the movie, except there was something about a milkshake.

  8. I think the M&M lawyer commercials are nationwide. I was thinking of the same commercial myself. Does it champion gluttony and selfishness? 🙂

    Poet Marianne Moore was tasked by Ford Motor Company to come up with some names for their upcoming new car in the 1950s. FoMoCo immediately ignored the rather surreal suggestions and named it after Henry Ford’s son, Edsel. The rest is history. Perhaps in the end her suggestions would have been a better match.

    These could make some good band names:

    It can be said that sometimes Moore can be too much.

    Speaking of musicans, there appears to be a performer from Montreal that goes by the name Les Ismore, and in the US we have the Les Ismore Trio. (I know nothing of these other than to note they appeared in a cursory search.)

    And, finally, the phrase “Less is more” (that the lawyer commercial refers to at its start) was brought about by modernist architects to mean needless ornamentation is stripped away, leaving a clean aesthetic. It was pretty much the antithesis of older styles such as Victorian (in the US at least) which could be said to embody “More is more” with ornamentation on top of ornamentation.

  9. I think I recall Les Ismore being on the Car Talk extended staff. … along with such worthies as Pickup Andropov, the Payne-Diaz family, and Natalie Attired:

  10. And of course the Boot Hill Cemetery tombstone: “Here lies Lester Moore. Four slugs from a .44. No Les, no more.”

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